Development, creative inspiration, good ideas.
Award-winning entertainment across all media.
Smart, funny conversations about culture.
Matt Nida has worked on format development for ITV, Avalon, Crackit Productions and more, originating and shaping ideas with originality and a sharp sense of humour. He’s the creative mind who convinced the world Joe Lycett had shredded £10k, helped plan Al Murray’s 2015 general election campaign, and even engineered the triumphant return of Mr Blobby in a moment that went gloriously viral.
With a knack for turning sparks of inspiration into bold, funny and memorable concepts, Matt brings fresh energy and inventive thinking to every project.
Matt Nida has over two decades of production experience across TV, radio, podcasts, branded content, live events, and experimental media platforms.
He’s produced high-profile entertainment shows such as the BAFTA-winning Joe Lycett vs David Beckham and The Big Fat Quiz of the Year, bringing together sharp creative vision, tight editorial control and audience-first ideas.
Beyond television, Matt has overseen some of the more ambitious stunts and activations in recent years (including Joe Lycett’s infamous money-shredding stunt in 2022), plus branded content and live formats that push boundaries in both experience and impact. He's produced sell-out live shows including Rob Brydon, Lee Mack & David Mitchell: Town To Town Live and John Robins & Elis James: Made Up Games Live, and has worked with some of British comedy and entertainment's biggest names.
His production approach is hands-on and collaborative, combining strong storytelling instinct with rigorous production craftsmanship — from format development through to post-production — to deliver work that’s both distinctive and resonant.
For a full list of production credits, visit Matt's online portfolio here.
John West and Matt Nida tackle the sixty-plus year history of the legendary BBC show - one story at a time.
A weekly podcast about life and video games.
Comedian Matt Richardson sits down each week with a special guest who's been suddenly and unexpectedly elected Prime Minister, to discuss how they'd transform the nation.
Wild Ambitions is a studio and consultancy offering bespoke creative solutions to all your content needs - across all platforms.
Founded by BAFTA-winning creative and producer Matt Nida, and drawing on over two decades' experience delivering iconic, acclaimed, award-winning projects for television, podcasts, online platforms, live events and beyond, we’ll take your ideas and transform them into compelling content guaranteed to engage and delight your audience - whoever they are and whatever platform they’re on.
Don’t have any ideas? Even better - we’ll come up with some for you. Just tell what you’ve got in mind and we can take it from there.
If you have a project you'd like to discuss, we'd love to hear from you.
Email: hello@wildambitions.xyz
Linkedin: linkedin.com/company/wildambitions